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Why Not?
2019, The Substation

Such A Mood services: 
Creative Direction, Design, Branding,
Public Relations, Copywriting,
Brand Partnerships

Featured on:
VICE Asia, FEMALE Singapore,
Why Not? is an exhibition and runway performance that placed a new twist to the way users consume fashion presentations and products in Singapore. On June 8 2019, six graduates presented their best works to date, painstakingly created over five months, at The Substation. 

With the lack of more independent, self-driven and collaborative approaches to the local fashion scene, the designers at Why Not? challenged themselves tdo better. The event took audiences through multiple presentations through an open format that considers the pressing concerns and observations around contemporary fashion in Singapore.